Diwali being one of the most celebrated festivals across the country, it’s a season when the communication clutter is at it’s highest.

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Naturally, Fastrack needed something unique and highly relatable to engage with their audience - the Gen Z.

We knew our meme-consuming audience loves a friendly banter and laugh at each other, so on Diwali we decided to join in with them and take it a bit further.

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We launched a microsite that let Gen Z generate personalized burns (roasts) across 6 super relatable categories and share it on social media burning their friends, family, bosses - everything except firecrackers. 

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The overall message of not burning firecrackers resonated heavily with the youth, and they got in burning each other.

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We promised the client 5000 entries. We got the client over 30,000 in just 5 days.